In 2015, Rowan started "The Butterfly Project". Three years earlier, our grandfather was diagnosed with Parkinson’s disease, and as the effects grew more evident, Rowan was moved to begin raising awareness amongst her peers. "The Butterfly Project" has since expanded to include community awareness-building campaigns and fundraising initiatives in support of Parkinson's Research.
In 2016, inspired by the reality of homelessness in Ottawa, Avery committed to make and donate sandwiches to local shelters. What started as a bi-weekly donation of 50 sandwiches soon grew to encompass school sandwich making initiatives and clothing drives.
The name MapleWishes was inspired by the optimism of Canada’s 150th anniversary and the notion of our aspirations to help better our nation in the years to come. Likewise, the 11 campaigns represent the 11 points on the Canadian maple leaf. While some endeavours are aimed at awareness and fundraising and others work to directly relieve a problem, all are conceived with the intention of leaving positive and enduring footsteps in our wakes...
- Avery & Rowan Parkinson, cofounders, 2017